Digital visitor infrastructure for Eurovision Sofia 2027.
A single trusted interface for international visitors during Eurovision week — designed in partnership with Sofia Municipality, the Bulgarian Government, the Ministry of Tourism, BNT, the airport, transport authorities and tourism bodies.
- Host city
- Sofia
- Event window
- May 8 – 16, 2027
- Expected visitors
- 128,400
- Languages planned
- EN · BG · DE · FR · ES
Eurovision is a national-scale visitor moment.
Eurovision will bring an unprecedented concentration of international visitors to Sofia in a single week. Without a unified visitor interface, guests will rely on fragmented third-party websites, informal channels and inconsistent information — exposing the city to reputational risk and missed economic opportunity.
A trusted, official-feeling visitor layer protects the visitor experience, channels demand toward verified Bulgarian businesses, and gives institutions a clear line of communication with international guests before, during and after the event.
A complete visitor stack for Eurovision week.
Verified accommodation directory
Hotels, apartments and hosts vetted for the event window.
Unified event calendar
Official programme, fan zones, public viewings and cultural events.
Transport & venue guidance
Airport, metro, taxis, walking routes and crowd advice.
Safety & practical info
Emergency numbers, medical support, accessibility, scam awareness.
City guides & day trips
Editorial content showcasing Sofia, Plovdiv, Rila and Vitosha.
Multilingual visitor assistant
AI-powered assistant answering visitor questions in real time.
One interface, many institutional roles.
| Institution | Use case |
|---|---|
| Sofia Municipality | Official visitor communication, crowd guidance, neighborhood promotion. |
| Ministry of Tourism | Showcase Bulgaria as a destination, capture demand insights. |
| BNT | Editorial integration, official content distribution, multilingual reach. |
| Sofia Airport & transport authorities | Arrival guidance, transfer information, real-time updates. |
| Tourism bodies & DMOs | Promote regional day trips and extend visitor stays beyond Sofia. |
| Public safety institutions | Coordinated emergency information and verified guidance channels. |
Four roles the platform plays for the host city.
Visitor communication
An official voice for the host city — multilingual, consistent and trusted across the visitor journey.
Accommodation visibility
A verified directory that protects guests from inflated pricing and unsafe listings during peak demand.
Local business inclusion
A curated channel for Bulgarian hotels, restaurants, cultural venues and tour operators to reach visitors directly.
Tourism legacy after the contest
A platform that outlives Eurovision week and continues to support Sofia as a year-round destination.
A planning instrument, not just a website.
The platform produces a structured, anonymised view of visitor demand that institutional partners can use to plan transport, safety, staffing, communication and tourism promotion — during the event and beyond.
- Visitor origin and language demand
- Accommodation pressure by date and area
- Most searched neighborhoods and venues
- Most saved events and cultural activities
- Top visitor questions and information gaps
- Post-event tourism interest and retention signals
A clear, structured way to participate.
Host city partnership
Sofia Municipality
- Co-branding as the official visitor platform
- Editorial governance and content review
- Access to the full insights dashboard
National partnership
Government, Ministry of Tourism, BNT
- Bulgaria-wide tourism integration
- Multilingual content distribution
- Strategic communication during the event
Operational partnership
Airport, transport, public safety
- Verified arrival and transport information
- Coordinated safety and crowd messaging
- Real-time updates during peak days
Let's build the official visitor layer for Sofia 2027 — together.
We welcome conversations with Sofia Municipality, the Bulgarian Government, the Ministry of Tourism, BNT, the airport, transport authorities and tourism bodies on shaping this platform into the official visitor infrastructure for Eurovision Sofia 2027.
This is a concept proposal. Not affiliated with the EBU or the Eurovision Song Contest organisation.